About Us





Welcome to the Family Fishing Club - "Home of The Lunker Lure!"


We are a Family Owned and Operated Business that are Passionate about Fishing.  Captain Michael Crowfoot - Official Guide registered with the Superior National Forest has grown up completely immersed around the culture of fishing and guiding expeditions in to the great outdoors on extended fishing excursions.

Our Family's products have been tried and proven over many years of rigorous in-the-field testing. The sport of fishing and it's uncanny ability to bring family together have impacted Captain Michael to the degree that he has even written a book on the subject called, "Ultimate Fishing Skills".  We have long been creating handcrafted products for our personal use. After doing this for a number of years and noticing the many benefits that these products created, we decided to release our wonderful products to the general market. However, it was very important to make sure we stuck with our ethos of being natural and beneficial to our planet. This is one of the reasons why it has taken us a considerable amount of time before actually marketing our signature handmade products.

Being Natural and Green

One of the main focuses of the Family Fishing Club is to be green and natural and serve the Earth. As shown, we have policies and methods in place to make sure the products are of the highest quality and craftsmanship. We make sure that all products are environmentally friendly. However, we wanted to take this further.

One of the other decisions we made because of this was to
keep our labeling and packaging simple and clean. We want to be friendly to the earth at every step of the way, which means there is no need to use unnecessary colorants and inks on our packaging materials. Similarly, in the manufacturing of the products themselves, there are no harsh chemicals or other product that could actually damage the environment at the whole.

Family Fishing Club Really Wants to Make a Difference to The World.

We want to help people on an individual level feel and look better both inside and out. At the same time,  we want to contribute to the planet by ensuring our fish continue to have the ability to play their important role in nature. Fish are on the decline, but thanks to Family Fishing Club and our members, a measurable difference could be made to the fish populations across the globe. By being all natural, we ensure not just that no further damage is done to the planet, but that there are actually benefits. As a company, we understand that fish are truly our best friends. They really provide nourishment for our bodies and souls, helping us look better on the outside and feel better on the inside.

We are happy to give 1% of proceeds from all purchases of Family Fishing Club products to Fishing Conservation and Aquaponic Farming to feed and economically empower impoverished families.  We've all heard the saying, "You give a man a fish you feed him for the day, but when you teach him how to fish you feed him for a lifetime!" How about, "Try Not To Fish Alone...Because When That Trophy Fish Snaps Your line....You Might Need A Hug!"